Hello Kitty is one of the most recognizable characters in the world and she has teamed up with JingDong for a unique holiday season promotion that their millions of customers in China got to enjoy. The retailer is the largest in China introduced the promotional partnership in a video that featured one of the world’s favorite cats along with their popular mascot JOY. JD.com is always looking for new ways to improve their customers’ experience and improve upon it.
Through this promotion, customers were given the opportunity to take advantage of a sale that featured many Hello Kitty items throughout a wide range of retailers that are part of JD.com network. The sale included items such as food, clothing, electronics, and a lot more that featured the friendly cat. Some of the items that could be purchased through the promotion were special editions that were only available as part of the event. The limited edition customer favorite included clothing and even gift accessories like boxes that were branded with JOY and Hello Kitty adorned in seasonal attire for the winter holidays. Find More Information Here.
This is not the first big promotion that JD.com has featured that included big character brands like Sanrio. One of their biggest took place around the theatrical release of Justice League by Warner Brothers. This partnership featured interactive features and deals that their millions of customers had the opportunity to take advantage of. Their partnership with the cute brand LINE FRIENDS had a lot of similarities to the Hello Kitty promotion that featured a photo booth in a popular Beijing mall. JD.com has learned that their customers enjoy the different interactive elements that their promotions and platforms have to offer and they are always looking to evolve retail even further.
Overall the promotion between Sanrio and JingDong did very well and customers were able to experience a lot of Hello Kitty for the holidays while purchasing a variety of items from their different retail options. JD.com is wanting to make sure their customers can get what they want from their company when they want it anywhere within the entire country.