JD.com as one of China’s vast growing online retailer and in as much as the e-commerce has led to more and more convenience for customers, it has also brought about more and more waste products due to increased purchase. The world today in every aspect and field is looking for ways possible to reduce waste by embracing sustainability. JD.com is one of the companies that is also looking for ways to emulate the ways in which e-commerce can continue to thrive but in a sustainable manner
One of the ways that JD is embracing sustainability is by reducing waste. JD.com offers options to its customers to return boxes so that they can re-use them to package. The boxes that are used are also biodegradable so as to ensure that consumption is made easy and sustainable. The sealing tape that is used in JD.com is also reduced in thickness so as to reduce the level of consumption and saving more tape for future use. Receipts, invoices and any other forms of records that are kept in the company is done electronically so as to ensure less use of paper and in the end reducing waste.
Sustainability in JD.com is promoted by various practices. One of them is by using vehicles that use new energy rather than those that use fuel to reduce the carbon dioxide emissions that pollute the air. JD.com is also working hand in hand with both the manufacturers and its retailers to make sure that the nature of products that are produced are environmentally friendly. The other element is that the company is encouraging the logistics that are already in the company like picking up items from the customers since they are the ones that deliver them.
JD.com involves its customers in the sustainability programs by joining groups like UNDP (United Nations Development) which help to deal with pollution and waste management. They also run campaigns and participate in fund drives that promote recycling. By setting an example for others, JD.com believes it can and will change the way people shop and perceive consumption. JD.com believes in a better future that is founded on sustainable consumption. Go Here to learn more.